sugarcane

How Bacardi and Bonsucro Are Revolutionizing the Sugarcane Sector

Bacardi is dedicated to maintaining sustainable operations around the world. In 2014, the company launched Good Spirited: Building a Sustainable Future, consolidating its long history of environmental and social consciousness into a single,Read More
cocktail

8 Important Skills for Mixing the Perfect Cocktail

Whether you’re serving a classic BACARDÍ cocktail such as the El Presidente or mixing up a modern libation such the Añejo Highball or La Salvación, the following techniques are integral to any bartender’s repertoire: Muddling This teRead More
Bacardi bottles

6 Bacardi Cocktails Guaranteed to Be Modern Classics

Classic cocktails such as the mojito, daiquiri, and Cuba Libre have earned an important place in the history of not only Bacardi, but also of mixology as a whole. While the origins of many iconic cocktails can be traced back to the late 19tRead More

Bacardi Cuba - Over 100 Years of History

The embodiment of quality and innovation, Bacardi has been producing world-class BACARDÍ rums for more than 150 years. The company was started in a family distillery in Cuba in 1862, and since its inception, Bacardi has adapted and re-imagined its corporate brand over and over to keep the company thriving despite challenging economic and political… Continue Reading

Travel

4 Reasons to Explore Winemaking at the Casa Martini Visitor Center

4 Reasons to Explore Winemaking at the Casa Martini Visitor Center

A world-renowned producer of vermouth and Italian sparkling wines, Martini & Rossi lends its rich history and award-winning quality to the Bacardi family of spirits. MARTINI vermouth comprises the superb flavors and aromas of more than 40 botanicals in recipes dating back over 150 years, and the brand’s sparkling wines hail from the golden hills… Read More…

Casa BACARDÍ in Sitges, Spain – The Birthplace of Bacardi

Casa BACARDÍ in Sitges, Spain – The Birthplace of Bacardi

Since the construction of Bacardi’s grand distillery in Cataño, Puerto Rico, in 1958, the building dubbed the “Cathedral of Rum” has impressed visitors from around the world. The Casa BACARDÍ Visitor Center introduces as many as 230,000 visitors each year to the story of the Bacardi family and their globally renowned brand. However, Cataño is… Read More…

Brand News

How Bacardi and Bonsucro Are Revolutionizing the Sugarcane Sector

How Bacardi and Bonsucro Are Revolutionizing the Sugarcane Sector

Bacardi is dedicated to maintaining sustainable operations around the world. In 2014, the company launched Good Spirited: Building a Sustainable Future, consolidating its long history of environmental and social consciousness into a single, unified corporate initiative. The three prongs of Good Spirited set sustainable goals in the areas of global packaging, operational efficiencies, and responsible… Read More…

Top Musicians Join Bacardi for Untameable House Party Tour

Top Musicians Join Bacardi for Untameable House Party Tour

For more than 150 years, Bacardi has used innovative marketing strategies to not only promote its products, but to connect with consumers. In April 2015, the company revamped its promotional strategy, moving its global creative responsibilities to BBDO Worldwide and its media efforts to OMD Worldwide (both are agencies of Omnicom Group). In June, the… Read More…