Author Archives: Bacardi

4 Reasons to Explore Winemaking at the Casa Martini Visitor Center

4 Reasons to Explore Winemaking at the Casa Martini Visitor Center

A world-renowned producer of vermouth and Italian sparkling wines, Martini & Rossi lends its rich history and award-winning quality to the Bacardi family of spirits. MARTINI vermouth comprises the superb flavors and aromas of more than 40 botanicals in recipes dating back over 150 years, and the brand’s sparkling wines hail from the golden hills… Continue Reading

The Early History of the Cocktail

The Early History of the Cocktail

BACARDÍ rum has played an integral role in the birth of several iconic cocktails, from the mojito and the daiquiri to the famously eponymous BACARDÍ Cocktail. But where does the history of the cocktail begin? Most agree that the cocktail was invented in England in the 17th century, when distilled alcohol became the favored drink… Continue Reading

5 of Bacardi’s Most Innovative Marketing Moves

5 of Bacardi’s Most Innovative Marketing Moves

Since its inception, Bacardi has used creative marketing strategies to garner international acclaim. The collaborative efforts of Bacardi founder Don Facundo Bacardi Massó and business partner Enrique Schueg placed the brand in the international spotlight early on in its history. Emerging on the World’s Stage Less than 15 years after its founding in 1862, Bacardi… Continue Reading

Bacardi and Chef Ari Taymor Bring Craft Cocktails to Taste America Tour

Bacardi and Chef Ari Taymor Bring Craft Cocktails to Taste America Tour

While spirits are its specialty, Bacardi is no stranger to the culinary industry. At the Casa BACARDÍ Visitor Center in Cataño, Puerto Rico, the company’s Georgina Local Cuisine serves up Caribbean fusion fare infused with BACARDÍ flavors. Recently, the brand took part in a nationwide celebration of food and drink hosted by a leading authority… Continue Reading

The Aberfeldy Distillery and the Storied History of John Dewar & Sons

The Aberfeldy Distillery and the Storied History of John Dewar & Sons

John Dewar & Sons, a member of the Bacardi family of spirits, produces several blends of high-quality Scotch whisky at seven distilleries located throughout Scotland. In Aberfeldy, Macduff, Aultmore, Craigellachie, and Nairn, as well as at aging, blending, and packaging facilities in Glasgow and Poniel, the Dewar’s team produces a line of spirits deeply entwined… Continue Reading

Bacardi Earns International Honor for Environmental Efforts

Bacardi Earns International Honor for Environmental Efforts

Bacardi’s Good Spirited: Building a Sustainable Future platform is a global initiative spanning the entire Bacardi family of companies. Since launching the corporate responsibility campaign in 2014, Bacardi has implemented environmentally conscious strategies that target water conservation, renewable energy, and habitat preservation at its 30 production facilities located throughout 16 countries. The company has garnered… Continue Reading

Casa BACARDÍ in Sitges, Spain – The Birthplace of Bacardi

Casa BACARDÍ in Sitges, Spain – The Birthplace of Bacardi

Since the construction of Bacardi’s grand distillery in Cataño, Puerto Rico, in 1958, the building dubbed the “Cathedral of Rum” has impressed visitors from around the world. The Casa BACARDÍ Visitor Center introduces as many as 230,000 visitors each year to the story of the Bacardi family and their globally renowned brand. However, Cataño is… Continue Reading

Georgina Local Cuisine Serves Caribbean Flavors with a Hint of Bacardi History

Georgina Local Cuisine Serves Caribbean Flavors with a Hint of Bacardi History

In June 2015, Bacardi launched its first foray into the world of gastronomy with the opening of Georgina Cocina Local, or Georgina Local Cuisine. Located at the Casa BACARDÍ Visitor Center in Cataño, Puerto Rico, the restaurant offers a new way for visitors to experience Bacardi history and culture. Focusing on local ingredients and flavors… Continue Reading

Bacardi Partners with EPA to Drive Transportation Sustainability

Bacardi Partners with EPA to Drive Transportation Sustainability

Bacardi’s efforts to improve sustainability throughout its global operations have included partnerships with a number of organizations, including supply chain partners, conservation groups such as American Forests, and even government agencies. Bacardi U.S.A., Inc., recently received recognition from the United States Environmental Protection Agency in the form of the SmartWay Excellence Award, which honors the… Continue Reading

Bacardi and American Forests Partner to Plant Trees

Bacardi and American Forests Partner to Plant Trees

In its ongoing mission to give back to the environment as much as it takes away, Bacardi has taken measures to not only improve the sustainability of its operations, but also to encourage its associates to better their communities and beautify their surroundings. As reported by NestWatch, Bacardi team members in Jacksonville, Florida, recently constructed… Continue Reading