Author Archives: Bacardi

Bacardi Targets Fashion Industry with Revolutionary Marketing Platform

Bacardi Targets Fashion Industry with Revolutionary Marketing Platform

Behind every BACARDÍ cocktail lies a story demonstrating the timeless link between alcohol and human culture. Recognizing the intrinsic relationship between spirits and society, Bacardi has undertaken an innovative new marketing strategy aimed at an industry known for setting trends, pushing the envelope, and hosting lavish celebrations: fashion. A Dedicated Role In April 2015, Bacardi… Continue Reading

5 Ways DEWAR’S is Championing the Cause of Sustainability

5 Ways DEWAR’S is Championing the Cause of Sustainability

The word “whisky” is derived from a Gaelic phrase meaning “water of life.” Given this fact, it should come as no surprise that John Dewar & Sons Ltd., maker of the internationally renowned DEWAR’S Scotch Blended whisky, has been dedicated to sustainability since its establishment in 1846. Like the rest of the industry, the company… Continue Reading

NestWatch Helps Bacardi Employees Connect With Nature

NestWatch Helps Bacardi Employees Connect With Nature

The Jacksonville, Florida, campus of the Bacardi Bottling Corporation recently welcomed a few new neighbors. In 2015, five baby Eastern Bluebirds hatched in the Mango Mansion, a nest box built and monitored by Bacardi employees as a contribution to the NestWatch project. The bluebirds chose to make their home near Bacardi following efforts organized by… Continue Reading

Seven Ways Bacardi is Leading the Spirits Industry in Sustainability

Seven Ways Bacardi is Leading the Spirits Industry in Sustainability

Bacardi’s Good Spirited: Building a Sustainable Future campaign, launched in 2014, has already shown impressive results. The corporate social responsibility initiative is based on three aggressive goals encompassing responsible sourcing, global packaging, and operational efficiencies. Four of the brands in the Bacardi family of spirits—MARTINI, DEWAR’S, BOMBAY SAPPHIRE, and BACARDI—have already begun to reach these… Continue Reading

Five Great Reasons to Visit Laverstoke Mill in Hampshire, England

Five Great Reasons to Visit Laverstoke Mill in Hampshire, England

In 2014, Laverstoke Mill in Hampshire, England, reopened to the public after a major face-lift that repurposed it from tumbledown, derelict paper mill into a gleaming, state-of-the-art distillery for BOMBAY SAPPHIRE gin. Never heard of Laverstoke Mill? Here are five great reasons to pay a visit the next time you’re traveling in England. 1—Geek out… Continue Reading

Miami’s Iconic Bacardi Building Complex

Miami’s Iconic Bacardi Building Complex

Exquisite modern architecture explodes with Cuban color in Miami’s Bacardi building complex, which has long enchanted local residents and tourists. Two buildings sit on the site, separated by a wide raised plaza of red stone on which the Bacardi bat logo is emblazoned. When Bacardi left Cuba in 1960, company president Pepín Bosch directed the… Continue Reading

A Culture of Family at Bacardi

Bacardi has a long history of making its employees feel like part of the family. Non-family employees who rose to prominence, such as Juan Grau, an engineer who became vice president of Bacardi’s operations in Brazil, and marketing expert Juan Prado, who was entrusted with defending the BACARDÍ rum brand internationally after Castro nationalized Bacardi’s… Continue Reading

BACARDÍ Recipes Then and Now

Pre-Tour Drinks at the Bacardi Distillery by slgckgc / CC BY Between the 1950s and the 1970s, BACARDÍ published recipes that incorporated its products into party appetizers and holiday food. Early holiday print ads from the 1950s feature best wishes for the season along with BACARDÍ’s eggnog and rum cake recipes. A complete recipe pamphlet with BACARDÍ… Continue Reading