Bacardi Limited unveiled its latest initiative, “Good Spirited: Building a Sustainable Future” on February 4, 2014. Through this campaign, the world’s largest privately owned spirits company has outlined a set of ambitious goals for environmentally and socially responsible business practices in the coming decade.
With this announcement, Bacardi continues a century-and-a-half long tradition of promoting sensible, sustainable enterprise. From its first repurposed whiskey barrels used to age its rum 152 years ago to the latest innovations to its facility that have reduced its worldwide water use by 54 percent over just the last seven years, Bacardi has had a rich history of balancing business success with corporate responsibility.
To date, Bacardi’s efforts have earned it global recognition. Unique among major spirits companies, Bacardi Limited has earned “triple crown” status for quality, health, safety, and the environment from the leading standards organizations Occupational Safety & Health Advisory Services (OSHAS) and the International Organization for Standardization (ISO).
Bacardi’s “Good Spirited” initiative outlines a long-term plan to continue the company’s progress toward sustainability. The program focuses on three major areas:
– Responsible sourcing. At Bacardi Limited, a major goal is to ensure that partners in all of its brand supply chains conduct business in a socially and environmentally conscious manner. In a first for the industry, the company will produce 100 percent of its BACARDÍ premium rums using material from sustainable-certified suppliers.
– Global packaging. Bacardi Limited has pledged to utilize innovative eco-designs in all of its point-of-sale materials and brand packaging in order to reduce the consumption of raw resources.
– Operational efficiencies. In an effort to decrease production waste, Bacardi Limited has committed to reducing water usage by 55 percent and greenhouse gas emissions by 50 percent by 2017. The company will also streamline operations at all production facilities to completely eliminate landfill waste by 2022.
Through its “Good Spirited” campaign, Bacardi Limited has staked out a corporate leadership position. By creating a sustainable business model based on proven operational innovations learned over the last several years, Bacardi Limited aims to prove the economic viability of growing responsible partnerships and utilizing resources in a beneficial manner.