Category Archives: Bacardi Brand

Casa BACARDÍ in Sitges, Spain – The Birthplace of Bacardi

Casa BACARDÍ in Sitges, Spain – The Birthplace of Bacardi

Since the construction of Bacardi’s grand distillery in Cataño, Puerto Rico, in 1958, the building dubbed the “Cathedral of Rum” has impressed visitors from around the world. The Casa BACARDÍ Visitor Center introduces as many as 230,000 visitors each year to the story of the Bacardi family and their globally renowned brand. However, Cataño is… Continue Reading

Georgina Local Cuisine Serves Caribbean Flavors with a Hint of Bacardi History

Georgina Local Cuisine Serves Caribbean Flavors with a Hint of Bacardi History

In June 2015, Bacardi launched its first foray into the world of gastronomy with the opening of Georgina Cocina Local, or Georgina Local Cuisine. Located at the Casa BACARDÍ Visitor Center in Cataño, Puerto Rico, the restaurant offers a new way for visitors to experience Bacardi history and culture. Focusing on local ingredients and flavors… Continue Reading

Bacardi Partners with EPA to Drive Transportation Sustainability

Bacardi Partners with EPA to Drive Transportation Sustainability

Bacardi’s efforts to improve sustainability throughout its global operations have included partnerships with a number of organizations, including supply chain partners, conservation groups such as American Forests, and even government agencies. Bacardi U.S.A., Inc., recently received recognition from the United States Environmental Protection Agency in the form of the SmartWay Excellence Award, which honors the… Continue Reading

Bacardi and American Forests Partner to Plant Trees

Bacardi and American Forests Partner to Plant Trees

In its ongoing mission to give back to the environment as much as it takes away, Bacardi has taken measures to not only improve the sustainability of its operations, but also to encourage its associates to better their communities and beautify their surroundings. As reported by NestWatch, Bacardi team members in Jacksonville, Florida, recently constructed… Continue Reading

Bacardi Targets Fashion Industry with Revolutionary Marketing Platform

Bacardi Targets Fashion Industry with Revolutionary Marketing Platform

Behind every BACARDÍ cocktail lies a story demonstrating the timeless link between alcohol and human culture. Recognizing the intrinsic relationship between spirits and society, Bacardi has undertaken an innovative new marketing strategy aimed at an industry known for setting trends, pushing the envelope, and hosting lavish celebrations: fashion. A Dedicated Role In April 2015, Bacardi… Continue Reading

Miami’s Iconic Bacardi Building Complex

Miami’s Iconic Bacardi Building Complex

Exquisite modern architecture explodes with Cuban color in Miami’s Bacardi building complex, which has long enchanted local residents and tourists. Two buildings sit on the site, separated by a wide raised plaza of red stone on which the Bacardi bat logo is emblazoned. When Bacardi left Cuba in 1960, company president Pepín Bosch directed the… Continue Reading

A Culture of Family at Bacardi

Bacardi has a long history of making its employees feel like part of the family. Non-family employees who rose to prominence, such as Juan Grau, an engineer who became vice president of Bacardi’s operations in Brazil, and marketing expert Juan Prado, who was entrusted with defending the BACARDÍ rum brand internationally after Castro nationalized Bacardi’s… Continue Reading

The History of Bacardi’s Iconic Bat Logo

The History of Bacardi’s Iconic Bat Logo

Don Facundo Bacardí Massó and his wife, Amalia Moreau, embarked on a new business venture in 1862 with the purchase of a distillery in Santiago de Cuba. After extensive experimentation, Don Facundo developed a light, elegant rum with a taste that was in stark contrast to the fiery aguardiente of the day. As they set… Continue Reading