Category Archives: Blog

The Cathedral of Rum

The Cathedral of Rum

During the Prohibition years, increased demand for BACARDÍ products made expansion necessary. A bigger distillery was first built in Santiago de Cuba to increase production. Company president Enrique Schueg then expanded the company internationally by constructing distilleries in La Galarza, México in 1931 and in Old San Juan, Puerto Rico in 1936. In 1958, just… Continue Reading

Casa BACARDI – Tour Into Bacardi’s Past

The museum known as Casa BACARDI is situated on the garden-like campus of Bacardi’s Puerto Rico distillery. With 230,000 visitors per year, Casa BACARDI is the second-most visited tourist destination in San Juan. The drive from the entrance to the distillery to the museum and pavilion follows a greenbelt along the waterfront, affording beautiful views… Continue Reading

How BACARDÍ Rum Came to Be

Don Facundo Bacardí Massó had lost much due to the devastating earthquake of 1852 in Santiago de Cuba. Two of his children perished in the resulting cholera epidemic, and after removing his family to Spain for safety, he returned to find his business in ruin. From the ashes of this disaster came the will to… Continue Reading

Theodore Roosevelt and the Rough Riders – Shaping Bacardi History

When the U.S.S. Maine was sunk off the coast of Cuba in 1898, the Americans entered the Cuban War of Independence, sending troops to support Cuban rebel soldiers. President McKinley called for volunteers to assist in the war effort. Among his most notable recruits was Theodore Roosevelt, who resigned his post as undersecretary of the… Continue Reading

The History of the Bat Logo

Fruit bats nesting in the rafters of Don Facundo Bacardí Massó’s first distillery provided the inspiration for the company’s brand logo – a logo that has endured for more than 150 years. Don Facundo’s wife Doña Amalia first suggested using the bat as the symbol for her husband’s rum. Both Catalan and local Taino Indian… Continue Reading

New York Supreme Court Rules on the Bacardi Cocktail

During Prohibition, United States tourists in Cuba would ask for the popular BACARDÍ Cocktail, a pink-colored drink comprised of lime juice, grenadine, and BACARDÍ rum. After Prohibition ended, “BACARDÍ Cocktails” became increasingly popular in bars in the United States. As imported rum was more expensive than domestic rum, some bartenders attempted to save money by… Continue Reading

Invention of the Daiquiri

The official birth of the daiquiri is said to have occurred around 1898 in the port town of Daiquirí, Cuba (about 20 km east of the city of Santiago de Cuba). While the daiquiri probably derives from la canchánchara, a Cuban drink made with rum, honey, and lime, its official invention is credited to Jennings… Continue Reading

Bacardi Marketing: The Early Years

Bacardi’s success in the early years is owed to the innovations of its founder, Don Facundo Bacardí Massó; the different but complementary strengths of partners Emilio Bacardí, Facundo Bacardí, Jr., and Enrique Schueg; and an early understanding by these men of the importance of marketing. Fourteen years after the company’s founding, Bacardi won its first… Continue Reading

Elvira Cape Lombard

Elvira Cape Lombard was Emilio Bacardí Moreau’s second wife, mother to four of his children, a fellow collaborator in the revolution for Cuban independence, and his companion in philanthropy in their home community. They met and married in 1887 when Elvira was 25 and Emilio was still grieving the loss of his first wife, Maria,… Continue Reading

Emilio Bacardí Moreau, Revolutionary

As a young patriot, Emilio Bacardí Moreau jumped into political activism at the age of 21. The colonial government had allowed the election of Cuban representatives to a commission that would address strained relations between the Spanish government and Cuban citizens. Emilio and his fellow activists organized a local crowd to shout “Viva Saco,” a… Continue Reading